Abstract
The country image is an important target construct in international public relations and public diplomacy. Under the conditions of a globalized world and the spread of modern media societies a country’s image is becoming more important compared to territory access and raw materials when it comes to the cultural, economic, and political competitiveness of nation-states in the international system (Nye 2004; Gilboa 2008).
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© 2016 Springer Fachmedien Wiesbaden
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Buhmann, A. (2016). Conclusion. In: Measuring Country Image . Springer VS, Wiesbaden. https://doi.org/10.1007/978-3-658-15407-3_6
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DOI: https://doi.org/10.1007/978-3-658-15407-3_6
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Online ISBN: 978-3-658-15407-3
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