Abstract
In the recent Barcelona Declaration of Measurement Principles, scholars have underlined the current need for advancing concepts and measures for the evaluation of outcomes in public relations (AMEC 2010). Empirically measuring and evaluating outcomes such as reputation or image is a demanding task since these target constructs are no manifest phenomena, but rather complex intangibles that have to be defined, specified and operationalized carefully in order to produce meaningful results. If conceptualized with multiple dimensions, the constitution of these constructs yet involves various interrelated latent/emergent variables.
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© 2016 Springer Fachmedien Wiesbaden
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Buhmann, A. (2016). The constitution and effects of country image and identity. In: Measuring Country Image . Springer VS, Wiesbaden. https://doi.org/10.1007/978-3-658-15407-3_5
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DOI: https://doi.org/10.1007/978-3-658-15407-3_5
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Publisher Name: Springer VS, Wiesbaden
Print ISBN: 978-3-658-15406-6
Online ISBN: 978-3-658-15407-3
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