From model to measurement

Abstract

This chapter aims to apply the above theory (chapter 2) and take it ‘from model to measurement’ to empirically analyze the constitution and effects of the country image as a central target construct in international public relations and public diplomacy. It draws on the above 4D Model and its integration of concepts from reputation management (Ingenhoff, Sommer 2007; Eisenegger, Imhof 2008), national identity theory (Smith 1987), and attitude theory (Ajzen, Fishbein 1980). Furthermore, in this chapter we develop a path model to analyze the country image’s effect on stakeholder behavior.

An amended version of this chapter has been published as Buhmann/Ingenhoff (2015): Advancing the country image construct from a public relations perspective: from model to management. In, Journal of Communication Management, 19(1), 62–80.