Abstract
People base their decisions and actions towards social entities on their cognitive representations (images) of these entities. The way individuals, organizations and countries can function in their respective social environments is strongly determined by their image among the people and groups that constitute these environments. For countries this is the image among foreign publics.
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© 2016 Springer Fachmedien Wiesbaden
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Buhmann, A. (2016). Introduction. In: Measuring Country Image . Springer VS, Wiesbaden. https://doi.org/10.1007/978-3-658-15407-3_1
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DOI: https://doi.org/10.1007/978-3-658-15407-3_1
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Publisher Name: Springer VS, Wiesbaden
Print ISBN: 978-3-658-15406-6
Online ISBN: 978-3-658-15407-3
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