Profiling Lead Researchers in Advertising Research

Part of the European Advertising Academy book series (EAA)


Regardless of academic discipline, output productivity in top journal papers has gone beyond just assessing individual scholarship and career decisions, to also affecting how researchers’ home universities are ranked. The pressure to be prolific is salient at the university level, where competition for operating grants, donations, and research funds is escalating along with governance demands and scrutiny over fund usage and research outcomes (Geuna and Martin, 2003; Siemens, Burton, Jensen, and Mendoza, 2005). Every year, research productivity benchmarks are updated and publicized (e.g., QS World University Rankings and Financial Times).


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Copyright information

© Springer Fachmedien Wiesbaden 2017

Authors and Affiliations

  1. 1.Department of Communication Studies, Hong Kong Baptist University, Communication and Visual Arts BuildingDepartment of Communication Studies, Hong Kong Baptist UniversityHong KongChina
  2. 2.Sungkyunkwan University, SKK Graduate School of BusinessSKK Graduate School of Business, Seoul, KoreaJongro-gu, SeoulSouth Korea

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