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Consumer Values as Mediators in Social Network Information Search

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Advances in Advertising Research (Vol. VII)

Part of the book series: European Advertising Academy ((EAA))

Abstract

Social network sites (SNS) provide their users with new online information sources. The information is actively created and distributed by consumers for consumers, with the intention to inform, enrich and enlighten one another about products, brands, services and more (Liu et. al., 2013; Deighton and Kornfeld, 2009). This information has been perceived to be trustworthy (Foux, 2006), personal and with minimum cost, allowing the decision-making process to be more effective (Chai et al., 2010) and improve the consumers’ decision-making process (Wang et Al., 2012; Constantinides et al., 2013).

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Author information

Authors and Affiliations

  1. Ariel University, Department of Economics and Business, Ariel University, 40700, Ariel, Israel

    Shalom Levy, Ofrit Kol & Israel D. Nebenzahl

Authors
  1. Shalom Levy
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  2. Ofrit Kol
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  3. Israel D. Nebenzahl
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Corresponding author

Correspondence to Shalom Levy .

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Editors and Affiliations

  1. School of BEI, Birkbeck, University of London, London, United Kingdom

    George Christodoulides

  2. School of BEI, Birkbeck, University of London, London, United Kingdom

    Anastasia Stathopoulou

  3. Faculty of BA and Economics , European University Viadrina, Frankfurt (Oder), Germany

    Martin Eisend

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Levy, S., Kol, O., Nebenzahl, I.D. (2017). Consumer Values as Mediators in Social Network Information Search. In: Christodoulides, G., Stathopoulou, A., Eisend, M. (eds) Advances in Advertising Research (Vol. VII). European Advertising Academy. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-658-15220-8_1

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