Skip to main content

Welchen Wert haben Universitätslehrgänge für TeilnehmerInnen

Empirische Erhebung der Kaufentscheidungsgründe

  • Chapter
  • First Online:
  • 902 Accesses

Part of the book series: Lernweltforschung ((LWF,volume 21))

Zusammenfassung

Viele Universitäten haben Fort- und Weiterbildungseinrichtungen etabliert und betreiben diese in zahlreichen Fällen als eigene Gesellschaften. Dabei wird erwartet, dass diese ihre Kosten durch die Beiträge der TeilnehmerInnen der verschiedenen Lehrveranstaltungen abdecken und in der Bilanz zumindest ein ausgeglichenes Ergebnis erwirtschaften. Zur Erreichung dieser Zielsetzung ist es notwendig, attraktive Programme anzubieten.

This is a preview of subscription content, log in via an institution.

Buying options

Chapter
USD   29.95
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
eBook
USD   34.99
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book
USD   44.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Purchases are for personal use only

Learn about institutional subscriptions

Preview

Unable to display preview. Download preview PDF.

Unable to display preview. Download preview PDF.

Literatur

  • Alves, H. (2010). The Measurement of Perceived Value in Higher Education: a Unidimensional Approach. http://wdge.ubi.pt/investigacao/TDiscussao/2010/TD04_2010.pdf. Zugegriffen: 18. Jänner 2016.

  • Babin, B. J., Darden, W. R., & Griffin, M. (1994). Work and/or fun: measuring hedonic and utilitarian shopping. Journal of Consumer Research, 20(4), 644-656.

    Google Scholar 

  • Belz, B., & Biger, T. (2006). Customer Value – Kundenvorteile schaffen Unternehmensvorteile. Landsberg am Leech.

    Google Scholar 

  • Geertshuis, S., & Krickl, O. (2012). Perceived service value and willingness to pay for Continuing Education, Tagungsband: 34nd EUCEN Conference – Universities Engagement in and with Society, University of Graz, May 2012.

    Google Scholar 

  • Geertshuis, S., & Krickl, O. (2016). Perceived Service Value. In: J. Field, B. Schmidt-Hertha & A. Waxenegger, Universities and Engagement (S. 80-89). London.

    Google Scholar 

  • Holbrook, M. B. (1999). Consumer value: A framework for analysis and research. London.

    Google Scholar 

  • Krickl, O., & Geertshuis, S. (2012). Continuing education services – perceived service value and related constructs, Tagungsband: Management Knowledge and Learning – Internation Conference, Celje (CD-Rom).

    Google Scholar 

  • LeBlanc, G., & Nguyen, N. (1999). Listening to the customer’s voice: examining perceived service value among business college students. International Journal of Educational Management, 13(4), 187-198.

    Google Scholar 

  • Milam, J. (2005). The role of noncredit courses in serving nontraditional learners. New Directions for Higher Education, 2005(129), 55-68.

    Google Scholar 

  • Payne, A., & Holt, S. (2001). Diagnosing customer value: integrating the value process and relationship marketing. British Journal of Management, 12, 159-182.

    Google Scholar 

  • Park, W., & Lessig, P. (1977). Students and Housewives: differences in susceptibility to reference group influence. Journal of Consumer Research, 4, 102-110.

    Google Scholar 

  • Sheth, J. N., Newman, B. I., & Gross, B. L. (1991). Why we buy what we buy: A theory of consumption values. Journal of Business Research, 22, 159-170.

    Google Scholar 

  • Wilkins, S., Balakrishnan, M. S., & Huisman, J. (2012). Student satisfaction and student perceptions of quality at international branch campuses in the United Arab Emirates. Journal of Higher Education Policy and Management, 34(5), 543-556.

    Google Scholar 

  • Winter, A., Wiseman, J., & Muirhead, B. (2006). University-community engagement in Australia practice, policy and public good. Education, Citizenship and Social Justice, 1(3), 211-230.

    Google Scholar 

  • Zeithaml, V. A. (1988). Consumer perceptions of price, quality, and value: a means-end model and synthesis of evidence. Journal of Marketing, 52(3), 2-22.

    Google Scholar 

Download references

Author information

Authors and Affiliations

Authors

Corresponding author

Correspondence to Otto Krickl .

Editor information

Editors and Affiliations

Rights and permissions

Reprints and permissions

Copyright information

© 2017 Springer Fachmedien Wiesbaden

About this chapter

Cite this chapter

Krickl, O. (2017). Welchen Wert haben Universitätslehrgänge für TeilnehmerInnen. In: Egger, R., Bauer, M. (eds) Bildungspartnerin Universität. Lernweltforschung, vol 21. Springer VS, Wiesbaden. https://doi.org/10.1007/978-3-658-15013-6_8

Download citation

  • DOI: https://doi.org/10.1007/978-3-658-15013-6_8

  • Published:

  • Publisher Name: Springer VS, Wiesbaden

  • Print ISBN: 978-3-658-15012-9

  • Online ISBN: 978-3-658-15013-6

  • eBook Packages: Social Science and Law (German Language)

Publish with us

Policies and ethics