Abstract
The final section provides a summary of the results of the presented studies. The main findings are presented and the results of the hypotheses are summarized in a figure. Moreover, limitations of the studies as well as of the overall empirical research are addressed.
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© 2016 Springer Fachmedien Wiesbaden
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Brauneis, S. (2016). Summary, Limitations and Implications. In: The Relationship of Body Weight and Skepticism towards Advertising. Forschungsgruppe Konsum und Verhalten. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-658-14861-4_5
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DOI: https://doi.org/10.1007/978-3-658-14861-4_5
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Publisher Name: Springer Gabler, Wiesbaden
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Online ISBN: 978-3-658-14861-4
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