Abstract
The following chapter focuses on the key factors of the present thesis. In order to guarantee a full understanding of all the variables, working definitions are given, influencing factors are discussed, and an extended background of the currency of the factors is presented.
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© 2016 Springer Fachmedien Wiesbaden
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Brauneis, S. (2016). Definition of Terms, Extended Introduction and Background. In: The Relationship of Body Weight and Skepticism towards Advertising. Forschungsgruppe Konsum und Verhalten. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-658-14861-4_2
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DOI: https://doi.org/10.1007/978-3-658-14861-4_2
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Publisher Name: Springer Gabler, Wiesbaden
Print ISBN: 978-3-658-14860-7
Online ISBN: 978-3-658-14861-4
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