Qualitative investigation I: Exploring software customization from the vendors’ and customers’ perspectives
The study in this chapter builds upon the existing body of knowledge on software customization and the concepts of resources, capabilities and value from the RBV as presented in the last two chapters. It aims to provide a deeper understanding of software customization activities from a software vendor firm’s perspective.
KeywordsInterview Participant Qualitative Investigation Market Knowledge Software Vendor Customization Activity
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