Introduction: The neglected role of customization for software product management



In recent decades, software has transformed the way in which organizations and businesses coordinate and work, even going so far as to transform people’s everyday lives. Software is used in notebooks and mobile devices; it is embedded actively and passively to steer cars, organize households, and label and control groceries. Enterprises rely on software systems to organize their workforce, bill their customers, and manage innovations. Software is ever-present and has become an important part of our society.


Marketing Coherence Product Line Lution Stake 


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Copyright information

© Springer Fachmedien Wiesbaden 2016

Authors and Affiliations

  1. 1.Fachbereich für InformatikUniversität Koblenz-LandauKoblenzGermany

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