Introduction to data augmentation in marketing
Although marketing specialists spend a considerable amount of time, money, and know-how on relevant marketing campaigns, everybody is confronted with more less than well personalized advertisements every day. Relevance in this context is defined by attracting the positive attention of the recipient to the content or offer. While it can take weeks, if not months, to create these campaigns, the customers receiving the offer only need seconds to decide whether an offer is relevant or not.
KeywordsExternal Source Data Fusion Target Variable Customer Relationship Management Case Study Approach
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