Advertisement

Introduction to data augmentation in marketing

  • Bettina Hüttenrauch
Chapter

Abstract

Although marketing specialists spend a considerable amount of time, money, and know-how on relevant marketing campaigns, everybody is confronted with more less than well personalized advertisements every day. Relevance in this context is defined by attracting the positive attention of the recipient to the content or offer. While it can take weeks, if not months, to create these campaigns, the customers receiving the offer only need seconds to decide whether an offer is relevant or not.

Keywords

External Source Data Fusion Target Variable Customer Relationship Management Case Study Approach 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

Preview

Unable to display preview. Download preview PDF.

Unable to display preview. Download preview PDF.

Copyright information

© Springer Fachmedien Wiesbaden 2016

Authors and Affiliations

  1. 1.FrankfurtGermany

Personalised recommendations