The Conceptualization of a Model Examining the Strategic Profiles and Factors of Influence on Market Success in Higher Business Education
Few studies have attempted to systematically compare business schools with regard to their primary goals and/or mission. A literature review showed that first and foremost, present studies seem to have set a focus on comparing components of mission statements or selected aspects of mission content. Detailed information on primary themes discussed within the mission statement of individiual business schools is so far missing.
KeywordsBusiness School Mission Statement Strategic Approach Primary Theme Strategic Group
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