Identifying Factors of Market Success



It has been pointed out in previous chapters that, to this date, definitions of institutional performance in higher education differ considerably. According to Kells (1990), lacking reference to individual institutional goals is a major point of criticism of most performance indicators. Following Mazzarol and Soutar (2001), many institutions measure success in terms of enrolment growth, financial returns, rankings, measures that relate to the demand for places (e.g. application and/or acceptance rate) or expectations about future growth.


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Copyright information

© Springer Fachmedien Wiesbaden 2016

Authors and Affiliations

  1. 1.IBA University of Cooperative EducationDarmstadtGermany

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