The objective of this work was to investigate theoretically and to verify empirically the determinants of success of after-sales services for German automobile manufacturers in China, under consideration of the influence of cultural factors. This objective and the related research questions have been achieved and comprehensively answered, where especially the in-depth analysis of culture shows that this topic must be analysed pretty much in detail (here moderation is crucial), in order to understand the whole picture properly. The following chapters summarise this study (Chapter 6.1), compare and discuss the empirical findings with scientific and managerial interpretations (Chapter 6.2), and finally close by considering the limitations of this study and the need for further research (Chapter 6.3).
KeywordsService Quality Switching Cost Path Coefficient Cultural Effect Brand Image
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