German Car Manufacturers in China as Research Object
In this chapter the aim is to delimitate the German Car manufacturers as a research object. As set out in Chapter 1 there are a lot of indicators that demonstrate why China is tremendously important for these OEMs and why investigations should therefore be done there. The following section, German Market Overview, shows the stagnation of the domestic market and the huge contribution of foreign markets, thus based on this foundation, the role of China as a drawing card becomes understandable.
KeywordsGross Domestic Product Research Object Foreign Market Brand Loyalty Gross Domestic Product Growth
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