Qualitative Study on Reality TV Motivations

Chapter

Abstract

The preceding chapter illustrates that although there are studies that concentrated on viewers' motivations to watch reality TV, social motives in this context have been more or less neglected so far. In line with traditional studies on the uses and gratifications approach, those newer studies alike did not further elaborate on the motivations they identified. However, to properly understand why people use a certain medium and, in this particular context, to explain the success of the reality TV genre, a thorough examination of motivations is crucial.

Keywords

Assimilation Gall Posit Sonal Shoe 

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Copyright information

© Springer Fachmedien Wiesbaden 2016

Authors and Affiliations

  1. 1.Fakultät für WirtschaftswissenschaftenFriedrich-Schiller-Universität JenaJenaGermany

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