Qualitative Study on Reality TV Motivations
The preceding chapter illustrates that although there are studies that concentrated on viewers' motivations to watch reality TV, social motives in this context have been more or less neglected so far. In line with traditional studies on the uses and gratifications approach, those newer studies alike did not further elaborate on the motivations they identified. However, to properly understand why people use a certain medium and, in this particular context, to explain the success of the reality TV genre, a thorough examination of motivations is crucial.
KeywordsSocial Comparison Online Discussion Media Character Social Motive Social Identity Theory
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