Theoretical foundation in relevant fields of research

  • Jennifer Berz
Chapter

Abstract

This chapter provides the theoretical foundation in relevant fields of research. Due to the fact that part of this study is exploratory and because it combines findings from brand research, media research and social media research, it is necessary to expand on the theoretical foundation of all fields. Chapter 3 will draw upon this theoretical foundation and concretises it when necessary.

Keywords

Fatigue Migration Transportation Income Marketing 

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Copyright information

© Springer Fachmedien Wiesbaden 2016

Authors and Affiliations

  • Jennifer Berz
    • 1
  1. 1.Prof.f. Medienwirtschaft am Institüt.für.PubizJohannes Gutenberg-Universität MainzMainzGermany

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