Influencer Marketing

Schmitt, Michael C.

doi:10.1007/978-3-658-14213-1_7

Michael C. Schmitt²

Part of the book series: Quick Guide ((QUGU))

27k Accesses
1 Citations

Zusammenfassung

Markenbotschafter sind für Unternehmen seit jeher von hoher Bedeutung. Aktuell konzentrieren sich immer mehr Firmen auf Social-Media-Influencer, die auf Instagram oder YouTube eine hohe Zahl an Fans und Followern haben

This is a preview of subscription content, log in via an institution to check access.

Access this chapter

Log in via an institution

eBook: USD 19.99; Price excludes VAT (USA)

Softcover Book: USD 29.99; Price excludes VAT (USA)

Tax calculation will be finalised at checkout

Purchases are for personal use only

Institutional subscriptions

Literatur

Adweek online. (2017). Sponsored Instagram Posts Average $300 Each. 15. Febr. 2017. https://www.adweek.com/digital/what-is-the-real-cost-of-instagram-influence-infographics/. Zugegriffen: 28. Juni 2018.

Download references

Author information

Authors and Affiliations

schmitt kommuniziert., München, Deutschland
Michael C. Schmitt

Authors

Michael C. Schmitt
View author publications
You can also search for this author in PubMed Google Scholar

Corresponding author

Correspondence to Michael C. Schmitt .

Rights and permissions

Reprints and permissions

Copyright information

About this chapter

Cite this chapter

Schmitt, M. (2019). Influencer Marketing. In: Quick Guide Digitale B2B-Kommunikation . Quick Guide. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-658-14213-1_7

Download citation

DOI: https://doi.org/10.1007/978-3-658-14213-1_7
Published: 17 October 2018
Publisher Name: Springer Gabler, Wiesbaden
Print ISBN: 978-3-658-14212-4
Online ISBN: 978-3-658-14213-1
eBook Packages: Business and Economics (German Language)

Publish with us

Policies and ethics