Abstract
The research model, which has been established in chapter B, represents the foundation for the empirical study and will be empirically validated in this chapter. As a research method, an experimental analysis was chosen. Since experimental designs are complex and require intensive consideration before and during the actual experiment, chapter C 1 and C 2 elaborate on the requirements for an adequate conceptualization of experimental analysis and the actual conceptualization of the experiment regarding the research model, respectively.
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© 2016 Springer Fachmedien Wiesbaden
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Nee, I. (2016). Empirical model validation and hypotheses testing. In: Managing Negative Word-of-Mouth on Social Media Platforms. Innovatives Markenmanagement. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-658-13998-8_3
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DOI: https://doi.org/10.1007/978-3-658-13998-8_3
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Publisher Name: Springer Gabler, Wiesbaden
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Online ISBN: 978-3-658-13998-8
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