Abstract
“ Trademark piracy ”, the practice by which unknown third parties imitate products and services by using registered trademarks, has increased since the mid-1970s. Brand piracy generated US$ 40–80 billion at the end of the 1980s, but such sales have now increased to US$ 800–1100 billion.
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Burmann, C., Riley, NM., Halaszovich, T., Schade, M. (2017). Identity-Based Trademark Protection. In: Identity-Based Brand Management. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-658-13561-4_6
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DOI: https://doi.org/10.1007/978-3-658-13561-4_6
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