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Identity-Based Trademark Protection

  • Christoph Burmann
  • Nicola-Maria Riley
  • Tilo Halaszovich
  • Michael Schade
Chapter

Abstract

Trademark piracy ”, the practice by which unknown third parties imitate products and services by using registered trademarks, has increased since the mid-1970s. Brand piracy generated US$ 40–80 billion at the end of the 1980s, but such sales have now increased to US$ 800–1100 billion.

Keywords

Distribution Channel Organisational Unit Innovation Capability Brand Management Channel Monitoring 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Copyright information

© Springer Fachmedien Wiesbaden GmbH 2017

Authors and Affiliations

  • Christoph Burmann
    • 1
  • Nicola-Maria Riley
    • 1
  • Tilo Halaszovich
    • 2
  • Michael Schade
    • 1
  1. 1.Chair of innovative Brand Management (LiM®)University of BremenBremenGermany
  2. 2.Chair in International Management and GovernanceUniversity of BremenBremenGermany

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