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Corporate Books funktionieren anders als Werbung

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Corporate Books

Part of the book series: essentials ((ESSENT))

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Zusammenfassung

In der Unternehmenskommunikation wird die klassische Werbung immer mehr von Medienprodukten abgelöst, die nutzwertige Informationen bieten und redaktionell geprägt sind, darunter Kundenmagazine, Social Media und Corporate Books.

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  1. The Expert in Publishing Books®, Bad Honnef, Nordrhein-Westfalen, Deutschland

    Dr. Sonja Ulrike Klug

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  1. Dr. Sonja Ulrike Klug
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Correspondence to Sonja Ulrike Klug .

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© 2016 Springer Fachmedien Wiesbaden

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Klug, S.U. (2016). Corporate Books funktionieren anders als Werbung. In: Corporate Books. essentials. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-658-13506-5_1

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  • DOI: https://doi.org/10.1007/978-3-658-13506-5_1

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  • Publisher Name: Springer Gabler, Wiesbaden

  • Print ISBN: 978-3-658-13505-8

  • Online ISBN: 978-3-658-13506-5

  • eBook Packages: Business and Economics (German Language)

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