Honda’s philosophy on vehicle dynamics performance and future technology direction
With safety, quality and environmental values in mind, Honda has been striving to develop “Fun to Drive” vehicles seriously for customers’ satisfaction. This is clearly rooted in the Honda Philosophy; “the Three Joys” (The Joy of Buying, The Joy of Selling and The Joy of Creating) established by the founder of our company, Soichiro Honda (Fig. 1). With this philosophy, we have created innovative products with new customer value and unique world’s first technologies. This paper introduces examples of those products and technologies. Some insights of Honda’s future technology vision for enhancing customers’ “Joy of Driving” will be shown.
KeywordsEurope Torque Transportation Clarification Preconceive
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