Honda’s philosophy on vehicle dynamics performance and future technology direction

  • Yasunori Oku
Conference paper
Part of the Proceedings book series (PROCEE)


With safety, quality and environmental values in mind, Honda has been striving to develop “Fun to Drive” vehicles seriously for customers’ satisfaction. This is clearly rooted in the Honda Philosophy; “the Three Joys” (The Joy of Buying, The Joy of Selling and The Joy of Creating) established by the founder of our company, Soichiro Honda (Fig. 1). With this philosophy, we have created innovative products with new customer value and unique world’s first technologies. This paper introduces examples of those products and technologies. Some insights of Honda’s future technology vision for enhancing customers’ “Joy of Driving” will be shown.


Europe Torque Transportation Clarification Preconceive 


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Copyright information

© Springer Fachmedien Wiesbaden 2016

Authors and Affiliations

  • Yasunori Oku
    • 1
  1. 1.Honda R&D Europe (Deutschland) GmbHOffenbach am MainGermany

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