Abstract
In accordance with the investigation’s predefined focus and the previously introduced research questions, several terms will be used throughout the paper. To guarantee they are grasped as intended by the author, they will be narrowed down and defined beforehand.
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© 2016 Springer Fachmedien Wiesbaden
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Koinig, I. (2016). Conceptual Foundations. In: Pharmaceutical Advertising as a Source of Consumer Self-Empowerment. Forschungsgruppe Konsum und Verhalten. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-658-13134-0_2
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DOI: https://doi.org/10.1007/978-3-658-13134-0_2
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