Zusammenfassung
Die Digitale Transformation verändert langfristig, durch die Möglichkeiten und Potenziale digitaler Technologien der vollständigen Vernetzung, das Fundament jedes Unternehmens in seiner Strategie, Struktur, Kultur, seinen Produkten, Dienstleistungen und Prozessen (vgl. Brynjolfsson/McAfee 2014). Mit Digital Business Transformation/Digitaler Geschäftstransformation begegnen Unternehmen den Veränderungen des Digitalzeitalters mit dem Ziel der Erschließung neuer Geschäftschancen sowie der Umsetzung neuer Geschäftsmodelle und -prozesse.
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Kölmel, B., Kühn, A., Schätter, A., Dittmann, U. (2016). Das „Sensing Enterprise“ als Schritt zur Customer Centricity in der vernetzten Welt. In: Dialogmarketing Perspektiven 2015/2016. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-658-12924-8_8
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