The organizational memory function at Entertain Corp.
Having outlined the theoretical framework and conceptualization of organizational memory from a social systems-theoretical perspective (which highlights the functional capacities of social memory in the context of organizations), I will now draw selectively on the field study, which forms the basis of this thesis, in order to illustrate and re-examine the concept of organizational memory. First, I would like to illustrate empirically the role that decisions and decision premises play in the context of organizational memory as a function. Second, I would like to analyse how the case organization dealt with the contingency of decision premises.
KeywordsEurope Marketing Stein
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