Creating Shared Value and related theories and tools
Part of the Wirtschaftsethik in der globalisierten Welt book series (WGW)
The academic discussion of CSV frequently claims that the concept of CSV is at large not a new invention of Michael Porter and Mark Kramer but a well published aggregation of existing concepts.
KeywordsEurope Income Marketing Assimilation Posit
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© Springer Fachmedien Wiesbaden 2016