Creating Shared Value and related theories and tools

Chapter
Part of the Wirtschaftsethik in der globalisierten Welt book series (WGW)

Abstract

The academic discussion of CSV frequently claims that the concept of CSV is at large not a new invention of Michael Porter and Mark Kramer but a well published aggregation of existing concepts.

Keywords

Europe Income Marketing Assimilation Posit 

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Copyright information

© Springer Fachmedien Wiesbaden 2016

Authors and Affiliations

  1. 1.MünchenGermany

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