Abstract
With the above statement the CEO of the Volkswagen Corporation, Martin Winterkorn, stressed the importance of customer satisfaction for a company’s success. The statement from the year 2012 reflects the ambitious goal of the company to become the largest automobile marketer in the world and the required subordinate targets to achieve it. Satisfaction is, in his opinion, one of the essential milestones of Volkswagen’s roadmap becoming the world’s largest automaker.
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© 2016 Springer Fachmedien Wiesbaden
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Krüger, F. (2016). The Satisfied Customer in International Business – An Introduction. In: The Influence of Culture and Personality on Customer Satisfaction. International Management Studies. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-658-12557-8_1
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DOI: https://doi.org/10.1007/978-3-658-12557-8_1
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Publisher Name: Springer Gabler, Wiesbaden
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Online ISBN: 978-3-658-12557-8
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