Zusammenfassung
Wie verändert eine radikal neue Technologie existierende Geschäftsmodelle eines Unternehmens bzw. schafft neue Geschäftsmodelle nicht nur für ein Unternehmen, sondern für eine ganze Branche? Am Beispiel der In-Memory Technologie und hier speziell SAP HANA wird anhand von vier Fallstudien zunächst eine Bestandsaufnahme des aktuellen Einsatzes der In-Memory Technologie mit ihren Auswirkungen auf existierende Geschäftsmodelle im Kontext von Big Data beschrieben. Die Autoren können zeigen, dass die meisten Unternehmen dem Einsatz einer solch radikal neuen Technologie zunächst mit Geschäftsprozessänderungen begegnen. Nur wenige Unternehmen nutzen die Technologie als Auslöser für ein komplettes Re-Design ihres Geschäftsmodells, da die potentiellen Chancen und Risiken nur schwer abschätzbar sind. Gleichzeitig wünschen sich die Unternehmen insbesondere in Hinblick auf die Big Data getriebenen Trends Konnektivität (Connectivity), Personalisierung (Personalization), Management der Komplexität (Management of Complexity) und des Entstehens komplett neuer Märkte einfache aber zugleich machtvolle Technologien, um diesen Trends mit neuen Geschäftsmodellen zu begegnen. Theoriegeleitet und fallstudiengestützt entwickeln die Autoren ein Modell für technologiegetriebene Geschäftsmodellinnovation.
This is a preview of subscription content, log in via an institution to check access.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Notes
- 1.
iBeacons sind kleine Bluetooth-aktivierte Geräte, die mobile Endgeräte bei Annäherung veranlassen Aktionen durchzuführen.
Literatur
Al-Debei, M. M., & Avison, D. (2010). Developing a unified framework of the business model concept. European Journal of Information Systems, 19(3), 359–376.
Amazon. (2015). History of innovation. Amazon Inc. [Website]. Retrieved August 23, 2015 from http://www.amazon.jobs/history
Baden-Fuller, C., & Haefliger, S. (2013). Business models and technological innovation. Long Range Planning, 46(6), 419–426.
Baden-Fuller, C., & Mangematin, V. (2013). Business models: A challenging agenda. Strategic Organization, 11(4), 418–427.
Baden-Fuller, C., & Morgan, M. S. (2010). Business models as models. Long Range Planning, 43(2), 156–171.
Bakhshi, H., Bravo-Biosca, A., & Mateos-Garcia, J. (2014). Inside the datavores: Estimating the effect of data and online analytics on firm performance. London: NESTA.
Berger, R. (2015). Dynamic technology and innovation. Trend compendium 2030. Roland Berger [Web document]. Retrieved August 23, 2015 from http://www.rolandberger.com/media/pdf/Roland_Berger_Trend_Compendium_Dynamic_technology_and_innovation_20150511.pdf
Bradberry, T. (2015). 15 Critical Habits Of Mentally Strong People. Forbes [News forum]. Retrieved August 23, 2015 from http://www.forbes.com/sites/travisbradberry/2015/08/25/15-critical-habits-of-mentally-strong-people/
Buhl, H. U., Röglinger, M., Moser, D. K. F., & Heidemann, J. (2013). Big data. Business & Information Systems Engineering, 5(2), 65–69.
Bulger, M., Taylor, G., & Schroeder, R. (2014). Data-driven business models: Challenges and opportunities of big data.
Carr, N. G. (2003). IT doesn’t matter. Harvard Business Review, 81(5), 41–49.
Cavalcante, S. A. (2013). Understanding the impact of technology on firms’ business models. European Journal of Innovation Management, 16(3), 285–300.
Cavalcante, S. A., Kesting, P., & Ulhøi, J. (2011). Business model dynamics and innovation: (Re) establishing the missing linkages. Management Decision, 49(8), 1327–1342.
Chesbrough, H., & Rosenbloom, R. S. (2002). The role of the business model in capturing value from innovation: Evidence from Xerox Corporation’s technology spin off companies. Industrial und Corporate Change, 11(3), 529–555.
Czotscher, E. (2014). Managementkompass big data analytics. Steria Mummert Consulting [Web document]. Retrieved August 23, 2015 from http://www.frankfurt-bm.com/publikationen/katalog/managementkompass-big-data-analytics
De Mauro, A., Greco, M., & Grimaldi, M. (2015). What is big data? A consensual definition and a review of key research topics. AIP Conference Proceedings, 1644, 97–104.
Eisenhardt, K. M., & Graebner, M. E. (2007). Theory building from cases: Opportunities and challenges. Academy of Management Journal, 50(1), 25–32.
Ernst & Young. (2015). Megatrends 2015. Making sense of a world in motion. Ernst & Young [Web document]. Retrieved August 23, 2015 from http://www.ey.com/Publication/vwLUAssets/ey-megatrends-report-2015/$FILE/ey-megatrends-report-2015.pdf
Gartner. (2014). Gartner’s 2014 Hype Cycle for emerging technologies maps the journey to digital business. Gartner [Pressemitteilung]. Retrieved August 23, 2015 from http://www.gartner.com/newsroom/id/2819918
Hartmann, P. M., Zaki, M., Feldmann, N., & Neely, A. (2014). Big data for big business? A taxonomy of data-driven business models used by start-up firms. A taxonomy of data-driven business models used by start-up firms (March 27, 2014).
Kindström, D. (2010). Towards a service-based business model – Key aspects for future competitive advantage. European Management Journal, 28(6), 479–490.
Leopold, G. (2014). Hadoop market to grow 25x by 2020, Report says. datanami [News forum]. Retrieved August 23, 2015 from http://www.datanami.com/2014/05/29/hadoop-market-grow-58-2020-report-says/
Manyika, J., Chui, M., Brown, B., Bughin, J., Dobbs, R., Roxburgh, C., & Byers, A. H. (2011). Big data: The next frontier for innovation, competition, and productivity. Washington: McKinsey Global Institute.
Markides, C. (2006). Disruptive innovation: In need of better theory. Journal of Product Innovation Management, 23(1), 19–25.
Markides, C., & Sosa, L. (2013). Pioneering and first mover advantages: The importance of business models. Long Range Planning, 46(4), 325–334.
MAXQDA. (2015). Qualitative datenanalyse software. MAXQDA [Website]. Retrieved August 23, 2015 from http://www.maxqda.de/produkte/maxqda
McLellan, E., MacQueen, K. M., & Neidig, J. L. (2003). Beyond the qualitative interview: Data preparation and transcription. Field methods, 15(1), 63–84.
Osterwalder, A., & Pigneur, Y. (2010). Business model generation: A handbook for visionaries, game changers, and challengers. Hoboken: Wiley.
Pringle, T. (2015). Ovum forecasts big data software to grow by 50%. Ovum [Pressemitteilung]. Retrieved August 23, 2015 from http://www.ovum.com/press_releases/ovum-forecasts-big-data-software-to-grow-by-50/
PwC. (2014a). Die meisten Industrieunternehmen wollen Big Data nutzen. PwC [Pressemitteilung]. Retrieved August 23, 2015 from http://www.pwc.de/de/pressemitteilungen/2014/die-meisten-industrieunternehmen-wollen-big-data-nutzen.jhtml
PwC. (2014b). Global annual review 2014. PwC [Web document]. Retrieved August 23, 2015 from http://www.pwc.com/gx/en/global-annual-review/assets/pwc-global-annual-review-2014.pdf
Sadovskyi, O., Engel, T., Heininger, R., Böhm, M., & Krcmar, H. (2014). Analysis of big data enabled business models using a value chain perspective. Multikonferenz Wirtschaftsinformatik (MKWI 2014), 1126–1137.
SAP SE. (2014a). SAP at a glance: Company information. SAP SE [Website]. Retrieved May 20, 2015 from http://www.sap.com/corporate-en/about/our-company/index.html
SAP SE. (2014b). SAP HANA features. SAP SE [Website]. Retrieved May 20, 2015 from http://hana.sap.com/abouthana/hana-features.html
SAP SE. (2015). Accelerate the value of your big data with SAP services. SAP SE [Website]. Retrieved August 23, 2015 from http://www.sap.com/germany/solution/big-data/software/services.html
Schneider, S., & Spieth, P. (2013). Business model innovation: Towards an integrated future research agenda. International Journal of Innovation Management, 17(01), 1340001.
Schroeck, M., Shockley, R., Smart, J., Romero-Morales, D., & Tufano, P. (2012). Analytics: The real-world use of big data. Somers: IBM Global Business Services.
Singh, S. (2014). The 10 social and tech trends that could shape the next decade. Forbes [Website]. Retrieved July 18, 2015 from http://www.forbes.com/sites/sarwantsingh/2014/05/12/the-top-10-mega-trends-of-the-decade/
Teece, D. J. (2010). Business models, business strategy and innovation. Long Range Planning, 43(2), 172–194.
Time Inc. (2015). This year’s Fortune 500 [Website]. Retrieved August 23, 2015 from http://fortune.com/fortune500/
Tongur, S., & Engwall, M. (2014). The business model dilemma of technology shifts. Technovation, 34(9), 525–535.
Wirtz, B. W., Pistoia, A., Ullrich, S., & Göttel, V. (2015). Business models. Origin, development and future research perspectives. Long Range Planning, (im Druck).
Z_punkt. (2015). Z_punkt Megatrends. Z_punkt Consulting [Web document]. Retrieved August 23, 2015 from http://www.z-punkt.de/uploads/files/234/megatrends.pdf
Zott, C., Amit, R., & Massa, L. (2011). The business model: Recent developments and future research. Journal of Management, 37(4), 1019–1042.
Author information
Authors and Affiliations
Corresponding author
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2017 Springer Fachmedien Wiesbaden GmbH
About this chapter
Cite this chapter
Hölzle, K., Schoder, T., Spiri, N., Götz, V. (2017). Big Data und technologiegetriebene Geschäftsmodellinnovation. In: Schallmo, D., Rusnjak, A., Anzengruber, J., Werani, T., Jünger, M. (eds) Digitale Transformation von Geschäftsmodellen. Schwerpunkt: Business Model Innovation. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-658-12388-8_14
Download citation
DOI: https://doi.org/10.1007/978-3-658-12388-8_14
Published:
Publisher Name: Springer Gabler, Wiesbaden
Print ISBN: 978-3-658-12387-1
Online ISBN: 978-3-658-12388-8
eBook Packages: Business and Economics (German Language)