The Proposed Internal Communication Model

Chapter
Part of the BestMasters book series (BEST)

Abstract

Figure 8 is the initial internal communication model, which will be validated in its real-life context with the help of the two research methods. It therefore represents the first two steps of theory building, conceptualization and operationalization (Swanson & Chermack, 2013). This proposed model has been developed with the assistance of the external advisor as well as based on sample organizational charts of various sections of garment factories provided by PSES.

Keywords

Marketing 

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Copyright information

© Springer Fachmedien Wiesbaden 2016

Authors and Affiliations

  1. 1.ChurSwitzerland

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