Abstract
"The lesson for retailers in this new experiential shopping world is simple: Make sure you define the store in terms of the experiences you deliver to the consumer, not the thing that you sell" [Danziger 2006, p. 257].
This is a preview of subscription content, log in via an institution to check access.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Preview
Unable to display preview. Download preview PDF.
Author information
Authors and Affiliations
Corresponding author
Rights and permissions
Copyright information
© 2016 Springer Fachmedien Wiesbaden
About this chapter
Cite this chapter
Zagel, C. (2016). Conceptual Foundations. In: Service Fascination. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-658-11673-6_2
Download citation
DOI: https://doi.org/10.1007/978-3-658-11673-6_2
Published:
Publisher Name: Springer Gabler, Wiesbaden
Print ISBN: 978-3-658-11672-9
Online ISBN: 978-3-658-11673-6
eBook Packages: Business and ManagementBusiness and Management (R0)