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Theoretical Framework of Benefits and Success Factors

  • Jörg Sesselmann
Chapter
Part of the BestMasters book series (BEST)

Abstract

In this chapter, existing literature regarding benefits and success factors of customer integration for brands is reviewed. Then, as a basis for the empirical case study, a framework of potential benefits and success factors of customer integration for brands is established.

Keywords

Success Factor Brand Equity Brand Image Brand Attitude Brand Personality 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Copyright information

© Springer Fachmedien Wiesbaden 2016

Authors and Affiliations

  1. 1.MetaDesign AGBerlinGermany

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