Theoretical Framework of Benefits and Success Factors

Chapter
Part of the BestMasters book series (BEST)

Abstract

In this chapter, existing literature regarding benefits and success factors of customer integration for brands is reviewed. Then, as a basis for the empirical case study, a framework of potential benefits and success factors of customer integration for brands is established.

Keywords

Marketing Straw Dium Shoe 

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Copyright information

© Springer Fachmedien Wiesbaden 2016

Authors and Affiliations

  1. 1.MetaDesign AGBerlinGermany

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