Economic news, economic sentiment and economic behavior
This chapter answers the third research question, Does economic news influence private and corporate economic behavior?, and relates to path C in Figure 1. Section 5.1 focuses on public economic behavior using the example of purchase intention. Section 5.2 addresses corporate economic behavior using the example of advertising expenditures.
KeywordsDepression Income Marketing Autocorrelation Volatility
Unable to display preview. Download preview PDF.