Economic news, economic sentiment and economic behavior

  • Juliane A. Lischka
Chapter

Abstract

This chapter answers the third research question, Does economic news influence private and corporate economic behavior?, and relates to path C in Figure 1. Section 5.1 focuses on public economic behavior using the example of purchase intention. Section 5.2 addresses corporate economic behavior using the example of advertising expenditures.

Keywords

Depression Income Marketing Autocorrelation Volatility 

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Copyright information

© Springer Fachmedien Wiesbaden 2016

Authors and Affiliations

  • Juliane A. Lischka
    • 1
  1. 1.IPMZUniversität ZürichZürichSwitzerland

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