Business Model Innovation at the Individual Level (Longitudinal Case Studies)
While the previous chapter focused on the business model innovation process primarily on the organizational level, this chapter aims at exploring the individual of business model innovation. It is intended to learn how people collaborate in order to develop new business models (SQ4) and to explore the search and discovery processes pertaining to the design of new business models (SQ5) as well as the individual perceptions of team members regarding business model innovation projects (SQ6). As existing research is geared towards the organizational level of analysis, this chapter shall provide first insights regarding the nature of the business model innovation process on the individual level. Hence, this chapter can be understood as a "zoom in" relating to the analysis on the organizational level in the previous chapter.
KeywordsTeam Member Business Model Business Model Innovation Innovation Team Team Composition
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