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Soziale Appelle in der Gesundheitskommunikation

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Handbuch der Gesundheitskommunikation

Zusammenfassung

Soziale Appelle beziehen sich im Gegensatz zu Gesundheitsappellen auf die sozialen Konsequenzen eines gesundheitsrelevanten Verhaltens und nicht auf die körperlichen und mentalen Risiken. Insbesondere für Bevölkerungsgruppen, denen soziale Ziele wichtiger als Gesundheit (d. h. ihre biophysiologische Unversehrtheit) sind, kann diese Botschaftsstrategie zielführend sein, um sie zu erreichen und ihre Gesundheit zu verbessern. Der Beitrag stellt verschiedene Formen sozialer Appelle und den entsprechenden Forschungsstand dar.

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Authors and Affiliations

  1. Seminar für Medien- und Kommunikationswissenschaft, Erfurt, Deutschland

    Doreen Reifegerste

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  1. Doreen Reifegerste
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Correspondence to Doreen Reifegerste .

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  1. Seminar für Medien- und Kommunikationswissenschaft, Universität Erfurt, Erfurt, Germany

    Constanze Rossmann

  2. Fakultät Rehabilitationswissenschaften, Technische Universität Dortmund, Dortmund, Germany

    Matthias R. Hastall

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Reifegerste, D. (2019). Soziale Appelle in der Gesundheitskommunikation. In: Rossmann, C., Hastall, M. (eds) Handbuch der Gesundheitskommunikation. Springer VS, Wiesbaden. https://doi.org/10.1007/978-3-658-10727-7_40

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  • DOI: https://doi.org/10.1007/978-3-658-10727-7_40

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