Zusammenfassung
Dem spezifischen Framing von persuasiven Botschaften im Gesundheitsbereich kommt eine große Bedeutung zu, da solche Kommunikate relevante Einflüsse auf erwünschte sowie gesundheitsförderliche Verhaltensweisen von Individuen hervorrufen können. Der Beitrag differenziert zunächst zwischen Äquivalenz- und Betonungs-Framing und zeigt deren Relevanz in der Gesundheitskommunikation. Der Schwerpunkt liegt im Folgenden auf den in der Literatur zur Gesundheitskommunikation bisher weniger beachteten Betonungs-Frames. Basierend auf einer Diskussion von zentralen Befunden werden anschließend Anregungen für die zukünftige Forschung gegeben.
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von Sikorski, C., Matthes, J. (2019). Framing-Effekte im Gesundheitsbereich. In: Rossmann, C., Hastall, M. (eds) Handbuch der Gesundheitskommunikation. Springer VS, Wiesbaden. https://doi.org/10.1007/978-3-658-10727-7_25
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