Skip to main content
SpringerLink
Log in
Book cover

Handbuch der Gesundheitskommunikation pp 295–306Cite as

Agenda-Setting-Effekte im Gesundheitsbereich

  • Chapter
  • First Online:

Zusammenfassung

Der Agenda-Setting-Ansatz, wonach sich Prioritäten in der Medienberichterstattung auf die Publikumswahrnehmungen übertragen, gilt als eines der fruchtbarsten Konzepte der empirischen Medienwirkungsforschung. Inzwischen durch zahlreiche Studien untermauert und mehrfach ausdifferenziert, wird der Begriff in der Gesundheitskommunikation gleichwohl als Metapher in verschiedenen Kontexten verwendet, die dieser Beitrag zunächst erläutert. Im Anschluss werden das kommunikationswissenschaftliche Verständnis von Agenda-Setting anhand einer verbreiteten, dreistufigen Ebenengliederung beschrieben und die jeweiligen Prozesse anhand eines Fallbeispiels aus dem Gesundheitskontext verdeutlicht.

This is a preview of subscription content, log in via an institution.

Chapter
USD   29.95
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
eBook
USD   129.00
Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Hardcover Book
USD   139.99
Price excludes VAT (USA)
  • Durable hardcover edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Purchases are for personal use only

Learn about institutional subscriptions

Notes

  1. 1.

    Für die Recherchen zu diesem Fallbeispiel danke ich herzlich Sabine Dinges M.A. (Frankfurt).

Literatur

  • Aluttis, C., Krafft, T., & Brand, H. (2014). Global health in the European Union – A review from an agenda-setting perspective. Global Health Action, 2014(7), 23610. https://doi.org/10.3402/gha.v7.23610. Zugegriffen am 29.09.2015.

    Article  Google Scholar 

  • Arnold, C., Coran, J., & Hagen, M. (2012). Revisiting patient communication training: An updated needs assessment and the AGENDA model. Patient Education and Counseling, 88(3), 399–405.

    Article  Google Scholar 

  • Conway, B. (2013). Addressing the „Medical Malady“: Second-level agenda setting and public approval of „Obamacare“. International Journal of Public Opinion Research, 25(4), 535–546.

    Article  Google Scholar 

  • Coombs, W. T. (Hrsg.). (2014). Crisis communication (Bd. I-IV). Los Angeles/London: Sage.

    Google Scholar 

  • Dixon, H., Warne, C., Scully, M., Dobbinson, S., & Wakefield, M. (2014). Agenda-setting effects of sun-related news coverage on public attitudes and beliefs about tanning and skin cancer. Health Communication, 29(2), 173–181.

    Article  Google Scholar 

  • Dunwoody, S. (1992). The media and public perceptions of risk: How journalists frame risk stories. In D. W. Bromley (Hrsg.), The social response to environmental risk. Policy formulation in an age of uncertainty (S. 75–100). Boston/Dordrecht/London: Kluwer.

    Chapter  Google Scholar 

  • Elberse, J., Laan, D., de Cock Buning, T., Teunissen, T., Broerse, J., & de Boer, W. (2012). Patient involvement in agenda setting for respiratory research in the Netherlands. European Respiratory Journal, 40(2), 508–510.

    Article  Google Scholar 

  • EU muß mehr in Vogelgrippe-Impfstoff investieren. (2006). Welt http://www.welt.de/print-welt/article204692/EU-muss-mehr-in-Vogelgrippe-Impfstoff-investieren.html. Zugegriffen am 29.09.2015.

  • Frankel, R., Salyers, M., Bonfils, K., Oles, S., & Matthias, M. (2013). Agenda setting in psychiatric consultations: An exploratory study. Psychiatric Rehabilitation Journal, 36(3), 195–201.

    Article  Google Scholar 

  • Green-Pedersen, C., & Wilkerson, J. (2006). How agenda-setting attributes shape politics: Basic dilemmas, problem attention and health politics developments in Denmark and the US. Journal of European Public Policy, 13(7), 1039–1052.

    Article  Google Scholar 

  • Jung, M. (2013). Framing, agenda setting, and disease phobia of AIDS-related coverage in the South Korean Mass Media. Health Care Manager, 32(1), 52–57.

    Article  Google Scholar 

  • Kingdon, J. (1984). Agendas, alternatives, and public policies. Boston: Little, Brown and Co.; 2nd updated ed. (2011): New York: Addison-Wesley.

    Google Scholar 

  • Kuhle, C., Truitt, F., Steffen, M., Undavalli, C., Wang, Z., Montori, V., & Murad, M. (2013). Improving patient-centered care: Agenda-setting in occupational medicine. Journal of Occupational & Environmental Medicine, 55(5), 479–482.

    Article  Google Scholar 

  • Len-Ríos, M., Hinnant, A., Park, S., Cameron, G., Frisby, C., & Lee, Y. (2009). Health news agenda building: Journalists’ perceptions of the role of public relations. Journalism & Mass Communication Quarterly, 86(2), 315–331.

    Article  Google Scholar 

  • Maurer, M. (2010). Agenda-setting. Baden-Baden: Nomos.

    Google Scholar 

  • McCauley, M. P., Blake, K. D., Meissner, H. I., & Viswanath, K. (2013). The social group influences of US health journalists and their impact on the newsmaking process. Health Education Research, 28(2), 339–351.

    Article  Google Scholar 

  • McCombs, M., & Shaw, D. (1972). The agenda-setting function of the mass media. Public Opinion Quarterly, 36(2), 176–187.

    Article  Google Scholar 

  • McCombs, M., Shaw, D., & Weaver, D. (2014). New directions in agenda-setting theory and research. Mass Communication and Society, 17(6), 781–802.

    Article  Google Scholar 

  • Neuman, W. R., Guggenheim, L., Jang, S. M., & Bae, S. Y. (2014). The dynamics of public attention: Agenda-setting theory meets big data. Journal of Communication, 64(2), 193–214.

    Article  Google Scholar 

  • Ogata Jones, K., Denham, B. E., & Springston, J. K. (2006). Effects of mass and interpersonal communication on breast cancer screening: Advancing agenda-setting theory in health contexts. Journal of Applied Communication Research, 34(1), 94–113.

    Article  Google Scholar 

  • Pillay, D., & Skordis-Worrall, J. (2013). South African health financing reform 2000–2010: Understanding the agenda-setting process. Health Policy, 109, 321–331.

    Article  Google Scholar 

  • Pittens, C., Elberse, J., Visse, M., Abma, T., & Broerse, J. (2014). Research agendas involving patients: Factors that facilitate or impede translation of patients’ perspectives in programming and implementation. Science and Public Policy, 41(6), 809–820.

    Article  Google Scholar 

  • Princen, S. (2011). Agenda-setting strategies in EU policy processes. Journal of European Public Policy, 18(7), 927–943.

    Article  Google Scholar 

  • Reinhart, K. (2014). Ebola – wie berechtigt ist die Angst? FAZ. http://www.faz.net/aktuell/politik/die-gegenwart/medizin-ebola-wie-berechtigt-ist-die-angst-13114596.html. Zugegriffen am 29.09.2015.

  • Roberts, M., Wanta, W., & Dzwo, D. (2002). Agenda setting and issue salience online. Communication Research, 29(4), 452–465.

    Article  Google Scholar 

  • Rössler, P. (1997). Agenda-setting. Theoretische annahmen und empirische Evidenzen einer Medienwirkungshypothese. Opladen: Westdeutscher Verlag.

    Google Scholar 

  • Sato, H. (2003). Agenda setting for smoking control in Japan, 1945–1990: Influence of the mass media on national health policy making. Journal of Health Communication, 8, 23–40.

    Article  Google Scholar 

  • Schenk, M. (2002). Medienwirkungsforschung; 2., überarb. Aufl., Tübingen: Mohr Siebeck.

    Google Scholar 

  • Shehata, A., & Strömbäck, J. (2013). Not (Yet) a new era of minimal effects: A study of agenda setting at the aggregate and individual levels. The International Journal of Press/Politics, 18(2), 234–255.

    Article  Google Scholar 

  • Vu, H., Guo, L., & McCombs, M. (2014). Exploring „the world outside and the pictures in our heads“. A network agenda-setting study. Journalism & Mass Communication Quarterly, 91(4), 669–686.

    Article  Google Scholar 

  • Wallington, S., Blake, K., Taylor-Clark, K., & Viswanath, K. (2010). Antecedents to agenda setting and framing in health news: An examination of priority, angle, source, and resource usage from a national survey of U.S. health reporters and editors. Journal of Health Communication, 15(1), 76–94.

    Article  Google Scholar 

Download references

Author information

Authors and Affiliations

  1. Seminar für Medien- und Kommunikationswissenschaft, Universität Erfurt, Erfurt, Deutschland

    Patrick Rössler

Authors
  1. Patrick Rössler
    View author publications

    You can also search for this author in PubMed Google Scholar

Corresponding author

Correspondence to Patrick Rössler .

Editor information

Editors and Affiliations

  1. Seminar für Medien- und Kommunikationswissenschaft, Universität Erfurt, Erfurt, Germany

    Constanze Rossmann

  2. Fakultät Rehabilitationswissenschaften, Technische Universität Dortmund, Dortmund, Germany

    Matthias R. Hastall

Rights and permissions

Reprints and permissions

Copyright information

© 2019 Springer Fachmedien Wiesbaden GmbH, ein Teil von Springer Nature

About this chapter

Check for updates. Verify currency and authenticity via CrossMark

Cite this chapter

Rössler, P. (2019). Agenda-Setting-Effekte im Gesundheitsbereich. In: Rossmann, C., Hastall, M. (eds) Handbuch der Gesundheitskommunikation. Springer VS, Wiesbaden. https://doi.org/10.1007/978-3-658-10727-7_24

Download citation

  • DOI: https://doi.org/10.1007/978-3-658-10727-7_24

  • Published:

  • Publisher Name: Springer VS, Wiesbaden

  • Print ISBN: 978-3-658-10726-0

  • Online ISBN: 978-3-658-10727-7

  • eBook Packages: Social Science and Law (German Language)

Publish with us

Policies and ethics

Search

Navigation