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Die Bedeutung sozialer Online-Netzwerke für die Gesundheitskommunikation

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Handbuch der Gesundheitskommunikation

Zusammenfassung

Soziale Online-Netzwerke wie Facebook sind vor allem bei jungen Menschen zentraler Bestandteil des Alltags. Die spezifischen Eigenschaften dieser Angebote wie die Möglichkeit für jeden Einzelnen, eigene Inhalte der Öffentlichkeit zu präsentieren und mit anderen Nutzerinnen und Nutzern sowie professionellen Akteuren zu interagieren, eröffnen eine Reihe von Fragestellungen für die Gesundheitskommunikation. Inwieweit diese Zielgruppe auf den Plattformen über Gesundheit kommuniziert, aber auch andere Segmente (Patientinnen und Patienten oder Organisationen) soziale Online-Netzwerke im Gesundheitsbereich nutzen, wird im Folgenden beschrieben. Potenziale und Herausforderungen für Gesundheitskommunikation in Social Networking Sites (SNS) werden aufgegriffen.

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Author information

Authors and Affiliations

  1. Medizinische Soziologie, Universität Regensburg, Regensburg, Deutschland

    Julika Loss

  2. Referat für Gesundheit und Umwelt, Landeshauptstadt München, München, Deutschland

    Verena Lindacher

Authors
  1. Verena Lindacher
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  2. Julika Loss
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Corresponding authors

Correspondence to Verena Lindacher or Julika Loss .

Editor information

Editors and Affiliations

  1. Seminar für Medien- und Kommunikationswissenschaft, Universität Erfurt, Erfurt, Germany

    Constanze Rossmann

  2. Fakultät Rehabilitationswissenschaften, Technische Universität Dortmund, Dortmund, Germany

    Matthias R. Hastall

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Lindacher, V., Loss, J. (2019). Die Bedeutung sozialer Online-Netzwerke für die Gesundheitskommunikation. In: Rossmann, C., Hastall, M. (eds) Handbuch der Gesundheitskommunikation. Springer VS, Wiesbaden. https://doi.org/10.1007/978-3-658-10727-7_15

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  • DOI: https://doi.org/10.1007/978-3-658-10727-7_15

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  • Publisher Name: Springer VS, Wiesbaden

  • Print ISBN: 978-3-658-10726-0

  • Online ISBN: 978-3-658-10727-7

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