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Nonresponse Bias

Zusammenfassung

Mit dem heutigen Stand der sozialwissenschaftlichen Methodenforschung stehen verschiedene Befragungsmodes zur Verfügung. Abhängig von Faktoren wie Zielgruppe, Budget, Zeit und Thema, ist darüber zu entscheiden, ob die Befragung mündlich-persönlich (Face-to-Face), selbstadministriert (Mail, Paper-and-Pencil, Web, Mobile Web) oder per Telefon durchgeführt werden soll. Jeder Befragungsmode weist spezifische Stärken und Schwächen auf. Im Vergleich zu anderen Befragungsmodes (Face-to-Face, selbstadministriert) gelten telefonische Befragungen vor allem als schneller und kostengünstiger (Cobben und Bethlehem 2005).

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Busse, B., Laub, S., Fuchs, M. (2015). Exit Questions. In: Schupp, J., Wolf, C. (eds) Nonresponse Bias. Schriftenreihe der ASI - Arbeitsgemeinschaft Sozialwissenschaftlicher Institute. Springer VS, Wiesbaden. https://doi.org/10.1007/978-3-658-10459-7_10

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