Zusammenfassung
Mit dem heutigen Stand der sozialwissenschaftlichen Methodenforschung stehen verschiedene Befragungsmodes zur Verfügung. Abhängig von Faktoren wie Zielgruppe, Budget, Zeit und Thema, ist darüber zu entscheiden, ob die Befragung mündlich-persönlich (Face-to-Face), selbstadministriert (Mail, Paper-and-Pencil, Web, Mobile Web) oder per Telefon durchgeführt werden soll. Jeder Befragungsmode weist spezifische Stärken und Schwächen auf. Im Vergleich zu anderen Befragungsmodes (Face-to-Face, selbstadministriert) gelten telefonische Befragungen vor allem als schneller und kostengünstiger (Cobben und Bethlehem 2005).
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Busse, B., Laub, S., Fuchs, M. (2015). Exit Questions. In: Schupp, J., Wolf, C. (eds) Nonresponse Bias. Schriftenreihe der ASI - Arbeitsgemeinschaft Sozialwissenschaftlicher Institute. Springer VS, Wiesbaden. https://doi.org/10.1007/978-3-658-10459-7_10
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