The Internationalisation of Retailing

  • Joachim Zentes
  • Dirk Morschett
  • Hanna Schramm-Klein
Chapter

Abstract

This chapter will discuss the key themes surrounding the internationalisation of retailing. The chapter describes the various facets of international retailing and the scope of retailer internationalisation, considers the basic strategic options and methods for market selection and entry (going international) and reviews international retail marketing opportunities (being international).

Keywords

Europe Income Marketing Syria Turkey 

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Copyright information

© Springer Fachmedien Wiesbaden GmbH 2017

Authors and Affiliations

  • Joachim Zentes
    • 1
  • Dirk Morschett
    • 2
  • Hanna Schramm-Klein
    • 3
  1. 1.FB WirtschaftswissenschaftenUniversität des SaarlandesSaarbrückenGermany
  2. 2.Universität FribourgFribourgSwitzerland
  3. 3.Universität SiegenSiegenGermany

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