Abstract
This chapter will introduce alternative routes to company growth for retailers. Ansoff’s matrix is introduced as a strategy tool. Outlet multiplication, cooperation and mergers and acquisitions are described as the basic alternatives for expanding retail store networks.
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Notes
- 1.
As well as the explicitly cited sources, sources used for this case study include the website http://www.aswatson.com and several editions of the newsletter WatsOn.
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Zentes, J., Morschett, D., Schramm-Klein, H. (2017). Growth Strategies. In: Strategic Retail Management. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-658-10183-1_7
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