Abstract
This chapter discusses the main characteristics and empirical relevance of retailing over the Internet, known as “online retailing”. As well as traditional forms of online retailing via computers, the proliferation of technologies offering Internet access has broadened the range of online retailing formats, with customers now able to access online shops via numerous devices, including smartphones, tablets and Internet-enabled TVs.
This is a preview of subscription content, log in via an institution.
Buying options
Tax calculation will be finalised at checkout
Purchases are for personal use only
Learn about institutional subscriptionsNotes
- 1.
As well as explicitly cited sources, this case study uses the company’s website www.zalando.de, various annual and interim reports and investor relations presentations.
References
Centre for Retail Research (2015). http://www.retailresearch.org/onlineretailing.php. Accessed June 23, 2015.
eMarketer (2015). http://www.emarketer.com/public_media/docs/eMarketer_eTailWest2016_Worldwide_ECommerce_Report.pdf. Accessed June 23, 2015.
ITU (2015). World internet users. http://www.itu.int/en/ITU-D/Statistics/Pages/stat/default.aspx. Accessed June 24, 2015.
Laroche, M., Yang, Z., McDougall, G. H. G., & Bergeron, J. (2005). Internet versus bricks-and-mortar retailers: An investigation into intangibility and its consequences. Journal of Retailing, 81(4), 251–267.
Nielsen (2015). http://www.nielsen.com/us/en/insights/news/2014/age-matters-with-digital-shoppers.html. Accessed June 23, 2015.
PayPal (2015). http://ecommercenews.eu/current-mobile-commerce-situation-europe. Accessed June, 23, 2015.
Schramm-Klein, H. & Wagner, G. (2013). Multichannel-E-Commerce – Neue Absatzwege im Online-Handel, in: Crockford, G., Ritschel, F., & Schmieder, U.-M. (Ed.): Handel in Theorie und Praxis, Springer-Gabler, Berlin, pp. 467–492.
Wagner, G., Schramm-Klein, H., & Steinmann, S. (2013). Effects of cross-channel synergies and complementarity in a multichannel e-commerce system – an investigation of the interrelation of e-commerce, m-commerce and IETV-commerce. International Review of Retail, Distribution & Consumer Research, 23(5), 571–581.
Williams, D. E. (2009). The evolution of e-tailing. The International Review of Retail, Distribution and Consumer Research, 19(3), 219–249.
Zalando (2015) https://corporate.zalando.com/en/annual-report-2014. Accessed June 23, 2015
Author information
Authors and Affiliations
Corresponding author
Rights and permissions
Copyright information
© 2017 Springer Fachmedien Wiesbaden GmbH
About this chapter
Cite this chapter
Zentes, J., Morschett, D., Schramm-Klein, H. (2017). Online Retailing. In: Strategic Retail Management. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-658-10183-1_4
Download citation
DOI: https://doi.org/10.1007/978-3-658-10183-1_4
Published:
Publisher Name: Springer Gabler, Wiesbaden
Print ISBN: 978-3-658-10182-4
Online ISBN: 978-3-658-10183-1
eBook Packages: Business and ManagementBusiness and Management (R0)