Abstract
Retailers have various ways of meeting customer needs through the organisation and design of their retail outlets. This chapter describes the different types of retail institutions that represent different types of retail strategies for selling goods and services in the food and near-food sector.
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Notes
- 1.
Sources used for this case study include the companies’ websites www.lidl.com and www.kaufland.com, various annual and interim reports, presentations and the explicitly cited sources.
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Zentes, J., Morschett, D., Schramm-Klein, H. (2017). Store-based Retailing – Food and Near-food. In: Strategic Retail Management. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-658-10183-1_2
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