Abstract
This chapter will explain the different attributes of a retailer’s merchandise mix and the factors to consider when merchandise planning. The chapter discusses the merchandise mix, the development and importance of store brands and the integration of merchandise planning into the broader process of category management.
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- 1.
As well as the explicitly cited sources, this case study uses the websites http://www.wholefoodsmarket.com, http://media.wholefoodsmarket.com/ and various reports and presentations.
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Zentes, J., Morschett, D., Schramm-Klein, H. (2017). Merchandise and Category Management. In: Strategic Retail Management. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-658-10183-1_12
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