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The “Social Identity Approach” (SIA) was developed by Tajfel and Turner in the early 1970s as a means of analyzing and understanding inter-group processes. In looking at a person’s identity as the center of his or her self-concept and resultant motivation, it introduced a fundamental research stream in social psychology. The most important aspect of SIA is the social context to which a person perceives him- or herself to belong. A person’s social identity is to be defined as that part of his or her overall identity that is derived from the membership of a certain group. When applied in an organizational context, this means that an employee’s behavior is not only driven by the occupation itself but also by factors such as whether the person is a man or a woman.
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