“Sound empirical research begins with strong grounding in related literature, identifies a research gap, and proposes research questions that address the gap” (Eisenhardt and Graebner; p. 26). The idea is thus to open the „black box“ (Coe et al. 2008) of the local firm in the GVC with the tools provided by the business model canvas as introduced by Osterwalder et al. (2010). To add the perspective of the local firm and the business model canvas to the GVC literature, rigorous empirical research has to be conducted. To answer the research question, primary data has to be collected at the local firm level. The best way to gain an in-depth understanding of individual cases of local firms is the collection of semi-structured, qualitative analysed interviews. In light of the complexity of the questions and the confidentiality of the information, the interview is conducted face-to-face and only recorded if the interviewee has given his consent. As a result, the sample size is relatively small and has to be carefully chosen.
KeywordsEconomic Crisis Assure
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