Abstract
This report provides a description and commentary on the current state of retail in New Zealand. Following the introduction of New Zealand as the retail space, we present a dichotomous perspective of retail themes apparent in the New Zealand market. We then turn our attention to key categories that help form the New Zealand retail landscape, including supermarkets, department stores, fashion stores, online retail, and hardware. We also present a brief commentary on the burgeoning café culture in urban New Zealand. We conclude the discussion with an analysis of where we think New Zealand retail is headed, based on where it is now, and what is changing about New Zealand.
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Parsons, A., Wilkinson, H. (2015). Retailing in New Zealand: Where Are We and Where To Next?. In: Foscht, T., Morschett, D., Rudolph, T., Schnedlitz, P., Schramm-Klein, H., Swoboda, B. (eds) European Retail Research. European Retail Research. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-658-09603-8_7
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DOI: https://doi.org/10.1007/978-3-658-09603-8_7
Publisher Name: Springer Gabler, Wiesbaden
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