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Co-operation Activities of Middle-Sized Retailers and Manufacturers in the Fashion Industry—A Look at Competences, Potentials, Realization and Success Factors in Value Chain Activities

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European Retail Research

Part of the book series: European Retail Research ((ERR))

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Abstract

This paper analyses co-operation from the perspective of 98 traditional fashion retailers and 104 manufacturers. Based on specific approaches, one purpose was to evaluate how market and supply chain oriented value chain activities are viewed in the context of co-operation, particularly in terms of own competence, perceived potential for co-operation, and the level of co-operation achieved. We postulated that retailers and manufacturers see co-operation potentials in value chain activities with both low and high levels of own competence, and that the co-operation potentials identified and the co-operation levels achieved also may differ. A second purpose addresses the relation between the co-operation levels achieved in the value chain activities and the degree of success in turnover, costs, and time-to- market.

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Author information

Authors and Affiliations

  1. Department of Business Administration, Chair of Marketing and Retailing, University of Trier, Universitätsring 15, 54296, Trier, Germany

    Univ.-Prof. Dr. h.c. Bernhard Swoboda (Professor of Marketing)

  2. Department of Marketing, University of Graz, Elisabethstraße 50b, 8010, Graz, Austria

    Prof. Dr. Thomas Foscht (Professor of Marketing)

Authors
  1. Univ.-Prof. Dr. h.c. Bernhard Swoboda
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  2. Prof. Dr. Thomas Foscht
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Corresponding author

Correspondence to Bernhard Swoboda .

Editor information

Editors and Affiliations

  1. Institut für Marketing, Karl-Franzens-Universität Graz, Graz, Austria

    Thomas Foscht

  2. Chair for International Management, Universität Fribourg, Fribourg, Switzerland

    Dirk Morschett

  3. Forschungszentrum für Handelsmanagement, Universität St. Gallen, St. Gallen, Switzerland

    Thomas Rudolph

  4. Institut für Handel und Marketing, Wirtschaftsuniversität Wien, Wien, Austria

    Peter Schnedlitz

  5. Lehrstuhl für Marketing, Universität Siegen, Siegen, Germany

    Hanna Schramm-Klein

  6. Professur für Marketing und Handel, Universität Trier, Trier, Germany

    Bernhard Swoboda

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Swoboda, B., Foscht, T. (2015). Co-operation Activities of Middle-Sized Retailers and Manufacturers in the Fashion Industry—A Look at Competences, Potentials, Realization and Success Factors in Value Chain Activities. In: Foscht, T., Morschett, D., Rudolph, T., Schnedlitz, P., Schramm-Klein, H., Swoboda, B. (eds) European Retail Research. European Retail Research. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-658-09603-8_5

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