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Geschäftsbeziehungen in Business-to-Business-Märkten

Zur Bedeutung von Interaktion und Internationalität

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Internationales Management und die Grundlagen des globalisierten Kapitalismus

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Zusammenfassung

Viele B2B-Märkte sind in hohem Maße durch zwei Merkmale gekennzeichnet: (1) Akteure führen in mehr oder minder kurzen Abständen wiederholte Transaktionen miteinander durch und gehen Geschäftsbeziehungen ein; (2) Akteure agieren typischer Weise auf mehreren Ländermärkten und mit internationalen Geschäftspartnern. Dies gilt beispielsweise für die Zulieferindustrie im Kosmetikbereich ebenso wie für Unternehmensberatungen, für Versicherungsgesellschaften oder auch für Maschinenbauer. Die Austauschbeziehungen in B2B-Märkten können dyadische Kunden-Lieferanten-Konstellationen sein oder auch Netzwerkstrukturen annehmen, bei denen mehrere Unternehmen miteinander interagieren.

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Authors and Affiliations

  1. Bamberg, Deutschland

    Björn Ivens & Alexander Leischnig

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  1. Björn Ivens
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  2. Alexander Leischnig
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Correspondence to Björn Ivens .

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  1. Technische Universität Dresden, Dresden, Germany

    Stefan Eckert

  2. Andrássy Universität Budapest, Budapest, Hungary

    Georg Trautnitz

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Ivens, B., Leischnig, A. (2016). Geschäftsbeziehungen in Business-to-Business-Märkten. In: Eckert, S., Trautnitz, G. (eds) Internationales Management und die Grundlagen des globalisierten Kapitalismus. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-658-09599-4_8

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  • DOI: https://doi.org/10.1007/978-3-658-09599-4_8

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