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Gewinn als langfristiges Resultat nachhaltiger Unternehmensführung

Der Einfluss sozialer und ökologischer Nachhaltigkeit auf den Unternehmenserfolg

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Zusammenfassung

Ein immer stärker werdender Wettbewerb, getrieben von stetigem Margendruck, hybride Konsumenten und die Gewissheit, dass jedes unternehmerische Fehlverhalten unmittelbar medial ausgeschlachtet wird, sind für die meisten Unternehmen nichts Neues. Insbesondere die umkämpften Märkte führen dazu, dass der strategische Fokus von Unternehmen primär finanzieller Natur ist und der Einsatz für eine Nachhaltige Entwicklung eher extrinsisch als intrinsisch motiviert ist. Sicher ist dieses Verhalten nachvollziehbarerweise auch darauf zurückzuführen, dass sich die Forschung bis heute darüber uneinig ist, ob sich CSR-Aktivitäten überhaupt auszahlen und einen positiven Effekt auf die finanzielle Performance eines Unternehmens haben.

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  1. Saarbrücken, Deutschland

    Joachim Zentes & Daniel Keßler

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  1. Joachim Zentes
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  2. Daniel Keßler
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Correspondence to Joachim Zentes .

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  1. Technische Universität Dresden, Dresden, Germany

    Stefan Eckert

  2. Andrássy Universität Budapest, Budapest, Hungary

    Georg Trautnitz

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Zentes, J., Keßler, D. (2016). Gewinn als langfristiges Resultat nachhaltiger Unternehmensführung. In: Eckert, S., Trautnitz, G. (eds) Internationales Management und die Grundlagen des globalisierten Kapitalismus. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-658-09599-4_20

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  • DOI: https://doi.org/10.1007/978-3-658-09599-4_20

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